WHAT WE DO
NICHE ARTISTS is a platform to promote emerging, underground and independent artists. signed artists have an entire unit behind them to push and promote, however, underground artists often are the ones grinding to get noticed,
niche's goal is to help bridge this gap.
with our representation our goal is to:
increase the artists exposure, by promoting their STREAMING SERVICES, SOCIALS AND LINKS ALL ON ONE PLATFORM
to use the niche network to connect artists to industry professionals, including record labels, artist managers, producers, studios, engineers and agents
to be used as a community for artists to meet and collaborate
assist with creative direction, including song writing and music production
creating electronic press kits for artists
event and venue booking to showcase artists for shows and live events
WHO WE ARE
NICHE ARTISTS WAS fOUNDED BY RACHEL FRYER, IN 2019.
As a HUGE LOVER OF NEO-SOUL, JAZZ AND ALTERNATIVE / UNDERGROUND R&B & HIP-HOP / conscious rap, Rachel has always strayed away from the commercial and loves the artists who don't conform to the mainstream,, are unique in their style and deliver a conscious message
rACHEL HAS 5+ YEARS EXPERIENCE IN THE MUSIC INDUSTRY, SOURCING ARTISTS FOR LABELS IN the USA, AND SUPPORTING HIGH PROFILE ARTISTS.
DURING THIS TIME, RACHEL HAS RECEIVED A LOT OF CREATIVE MENTORING FROM SOME OF THE MOST AMAZING ARTISTS AND PRODUCERS IN THE GAME AND BUILT UP A PERSONAL RELATIONSHIP AND STRONG NETWORK OF RECORDING ARTISTS, SOUND ENGINEERS, PRODUCERS, RECORD LABELS AND MUSIC EXECUTIVES IN THE USA, Canada, the, U.K. AND THE Middle East.